Today, it\u2019s not about just having a great product, it\u2019s about marketing it right. For an app to be successful, you will need a solid marketing plan to reach out to those billions.<\/p>\n
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We have launched over 100 apps, and through our stumbles, we have learned what to do, and what not to do. So now, we\u2019ll layout 10 crucial steps to launch an app. App marketing has 2 main phases: pre-launch<\/b> and post-launch<\/b>. Both these stages are equally important, and without one, the other is ineffective and your app will crash.<\/p>\nPHASE : Pre Launch App Marketing Strategy\u00a0<\/b><\/h2>\n
1. An app is a business – market research and sales plan<\/h3>\n
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\u201cBefore you build a better mousetrap, it helps to know if there are any mice out there.\u201d Define your target audience. Research your competition to gain insights on app names, categories, critical keywords, descriptions, pricing, customer reviews, etc. Then research the channels through which your competitors are promoting and connecting with the target audience.<\/p>\n
Once you have conducted good market research, you know what to estimate from your app. Be optimistic at all points, but set realistic goals, such as pricing, install rates, average rating score, etc. Then, finalize through which channels you want to market your app. Time is crucial, so maybe screaming out to all social media platforms isn\u2019t the way to go. Select a few and converge your focus on them. Lastly, lay out a solid sales plan for 2 cases: app succeeds or app fails. Decide your pitch for your blog post, newsletter copy, press release, YouTube video and texts for social media. By the end of step 1, you should be mentally prepared for anything.<\/p>\n
2. <\/b>Create a catchy Landing Page<\/h3>\n
This step is crucial. \u00a0A landing page is a web page where details about your app are revealed. You have to make the content gripping. Focus on selecting correct keywords, laying out an attractive design and adding soothing colors. But most importantly, be clear and direct. Some recommend using \u2018bait\u2019, such as offering freebies and discounts, while others advise against it. Finally, it\u2019s your call. Lastly, you could use the following websites to help you build it quickly and yet have a great page.<\/p>\n
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- Unbounce<\/li>\n
- Instapage<\/li>\n
- Leadpages<\/li>\n
- Hubspot<\/li>\n<\/ul>\n
3. <\/b>Build a social media network<\/h3>\n
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<\/p>\nNow that your landing page is ready, you need traffic. Facebook and Twitter are must-haves, but apart from these, get accounts on Instagram, LinkedIn, YouTube, Tumblr, Snapchat and Reddit. Post your landing page, put it up on groups, send it personally to all your friends, family, colleagues, acquaintances and followers, email it to all your connections – in short, go wild.<\/p>\n
Additionally, good press coverage is always a helping hand. If you can, find a reporter who covers app launches and would be interested in yours. If not, just send cold emails with your pitch. You got nothing to lose.<\/p>\n